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Bianchi Caffè & Cycles

Rho Fiera, Italy, 2018

“The project is a new declination of the Bianchi Cafè & Cycles, with the concept and development by Autogrill Italia S.p.a. We have supported all the design process from the concept development to the building design with a particular focus on the graphic design and FF&E. Bianchi is an icon in the bike sector and a real symbol of the Italian cycling history full of great champions who drove Bianchi bikes to memorable victories all over the world. The iconic turquoise color and the images of the cyclists drive the customer to live the legend of this brand with an immersive experience.”


Dimension: 400sqm

Client: Autogrill Spa

Investment: ND

Project by: iarchitects

Project Leader: Davide Cumini

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