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Vodafone Stores

Italy, 2012-2014

Declination and roll out (concept development, general art direction, building design) for 1000 shops in Italy.

The furniture system is “smartphonecentric” and pushes client’s attention on central zones with free trial products. In the perimetral furniture the mix of acrilic material and wood gives the space a natural and confortable aspect.

The first trial store was installed in the new Vodafone Village in Milan.

Dimension: 1000 point of sale of 40sqm avarage

Client: Vodafone Italia

Investment: 70.000.000 Euro

Concept declination, art direction: iarchitects

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